Does your brand have a voice? I’m talking about the audio of an actual talking person. There are many opportunities for you to communicate a consistent, recognizable voice. Too often, companies use someone in their company who they think has a pleasant sound. But only a professional knows how and when to emphasize the right words, how to put a “smile” in their sound, and how to incorporate the proper cadence.
If you don’t have a big budget (who does?) and can’t hire George Clooney, there are some good solutions available. I recommend Voice123.com. They have a ton of great voice talent that you can hire for very little cash. You can write the script and send to them, or they can take care of everything for you, including the background music.
Whether it’s for your website, a video, a telephone menu tree or just a plain welcome somewhere, use a professional.