Tell It - Don't Sell It

With today’s consumer so inundated with marketing messages, smart marketers realize they have to approach their buyers from a different perspective. You can no longer stay in “sell” mode, where you are always pushing the features and benefits of your products.

The average consumer is so tired of being “sold.” They know a sales pitch when they see one and will often totally avoid your message once they sniff the scent of your sales pitch. Consumers don’t want to be sold. They want to learn something they didn’t know. This is why you are seeing so many messages that start with “Top 10…” or “The 3 Most Important…”. These types of messages have better results because people think they are going to learn something.

So stop selling and start telling. Tell your audience something they will find interesting, entertaining, informative, thought provoking, controversial, funny, or just plain ridiculous. The more you give people these things, the more top of mind you will be. And isn’t that what you want anyway?

Now go tell something.

Bill Schlosser

Dr Brando, Huntsville, AL, USA