Connecting

Had some alone time this weekend that gave me the opportunity to catch up on my reading. One of my fav’s is Advertising Age. An article in the recent issue by Ken Wheaton, managing editor, was really singing my song. He was giving high praise to a TV ad by American Standard showing a gray-haired lady talking about a toilet. If you haven’t seen it, check it out – very creative.

Here’s the part that spoke to me…“Ad-Tech is a wonderful thing, and can help marketers get the most out of their money. But beware of getting lured into the Marketing Tech Can Do It All Bubble. Ad-Tech won’t ever solve the marketer’s primary problem: getting through to people. It might put a marketer next to people, but you still need something creative or engaging to make the connection.”

That pretty much says it all. Thanks Ken.

Bill Schlosser

Dr Brando, Huntsville, AL, USA